PANTONE Introduces New, Contemporary Light Booth

For Accurate Color Identification

Desktop light booths deliver non-failing daylight, store and home lighting options for adequate identification of color variations and metameric effects

CARLSTADT, N.J., October 14, 2015 – Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today introduced PANTONE 3 and PANTONE 5 Light Viewing Booths; new, contemporary light booth options that offer a controlled, consistent evaluation environment for the color identification process.

As color is susceptible to variances based on lighting, environment and visual perception, color evaluation under a variety of lighting conditions is essential for meeting specific manufacturing requirements and reducing metameric effects when two colors “match” under one set of lighting conditions, but fail in another. The PANTONE 3 and PANTONE 5 Light Viewing Booths help with adequate color identification early in the process, providing cost savings for production and optimizing time to market.

“As the provider of professional color standards for the design industries, Pantone understands how important a reliable and comprehensive process for visual evaluation is when making critical color choices,” said Barbara Senatore, Senior Color Specialist at Pantone. “Not only are the PANTONE 3 and PANTONE 5 Light Booths stylish and complementary to any workspace, they deliver non-failing daylight, store and home lighting options for adequate color identification, reducing the chance for errors and inconsistencies that can become costly problems in the product development phase.”

For designers across creative and manufacturing industries adding color evaluation to their production workflow, the PANTONE 3 and PANTONE 5 Light Booths are budget-conscious options that offer consistent, industry standard fluorescent illumination and neutral backgrounds for accurate color viewing.

Color evaluation under a variety of lighting conditions will lead to optimum results before reaching the retail market; testing and approval in the Light Booth test area, as well as outside, in a fluorescent-lit store, in the home and other natural settings is recommended to eliminate inconsistencies.

Nationwide Availability

The PANTONE 3 and PANTONE 5 Light Booths are available for shipping in the U.S. direct from Pantone via www.pantone.com and through authorized Pantone resellers globally. New model booths arrive pre-certified and fully assembled.

PANTONE 3 Light Viewing Booth

• 3-lamp options deliver consistent, industry standard fluorescent illumination and non-failing daylight (D65 or D50 available)
• Color evaluation under “A” Tungsten Halogen with either: D65 and TL84 or D50 with Cool White Fluorescent settings at time of purchase.
• Neutral background for accurate color viewing (Munsell N7)
• Simplified switch interface
• New, contemporary design features durable, aluminum construction with powder-coated finish for strain and scratch resistance
• Sized to fit well into most work spaces
• Versatile, multi-voltage options (100, 115, 127, and 230 volts)
• MSRP: Pantone 3 Light P3D65840 - $1,495
• MSRP: Pantone 3 Light P3D50CWF - $1,495

PANTONE 5 Light Viewing Booth

• 5-lamp options deliver consistent, industry standard fluorescent illumination and non-failing daylight (D65 or D50 available)
• Color evaluation under “A” Tungsten Halogen, Cool White Fluorescent, Ultraviolet and TL84 with either: D65 or D50 settings at time of purchase.
• New, contemporary design features durable, aluminum construction with powder-coated finish for strain and scratch resistance
• Versatile, multi-voltage options (100, 115, 127, and 230 volts)
• Sized to fit well into most work spaces
• Lamp service indication light
• Pantone 5 Light P5D65840 - $2,100
• Pantone 5 Light P5D50840 - $2,100

About Pantone and the Pantone Color Institute

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest, and Instagram.

About X-Rite

X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

Contact

Molly Walsh
Pantone
(201)777-5957
mwalsh@pantone.com

Monique Krasniqi
Kwittken
(646) 747-0097
mkrasniqi@kwittken.com

PANTONE®…Make It Brilliant.

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